Polycode as a multimodality of academic discourse

The article is devoted to the study of polycode in academic discourse. purpose describe as one parameters discourse, understood a complex social and communicative activity education. Academic discourse includes subjects, objects, products communication particular environment. raises question use educational environment at university. Polycode strategy, or technique by which participants are influenced code systems. It proved that terms modern technological progress, new technologies help effective ways presenting information during based on computer technologies, various resources services, combination semiotic codes. Linguocognitive linguopragmatic approaches actual determination selection codes, both verbal non-verbal necessary for certain situation. emphasizes most texts multimodal, created represented codes channels, well modes (image, writing, speech, etc.) communication.